Website project
Built around the way
contractors choose.
A contractor-focused website that makes capabilities and the next step easier to find.
The business need
Make the next decision easier.
A commercial interiors website needs to help contractors find the capabilities and information relevant to their project. The design focuses on that decision and the next conversation.
The approach
Clear capabilities.
Relevant proof.
A direct next step.
Henges has installed floors since 1932, but its site spoke to retail shoppers instead of the builders and contractors who drive its business. We repositioned the whole experience around the contractor: bid requests up front, showroom and design appointments a click away, and a chat assistant answering questions after hours. Every inquiry lands in one place so nothing waits until Monday.
Design priorities
What the build includes.
Chat assistant for after-hours questions
Local SEO for Mid-Missouri and Metro East Illinois
More work
A closer look at the work.
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