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Assessments, calculators and utility apps

Give buyers a tool, not just a form.

A buyer who gets an instant, useful answer is far more likely to engage. We build assessments, calculators and small apps that help visitors estimate, compare or diagnose, and capture a well-qualified lead in the process.

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  • A reason for visitors to engage before they are ready to call
  • Leads that arrive with useful detail
  • A tool that sets you apart from competitors’ sites
The problem

Where this usually goes wrong.

Visitors want a rough number or answer before they will talk to sales.

Your contact form gives buyers nothing in return.

Leads arrive with no information about what they need.

Every one of these is fixable. Here’s what we put in place.

What’s included

Everything you get with this service.

01

Assessments and quizzes

Short question flows that return a tailored result.

02

Calculators and estimators

Cost, savings, sizing or ROI tools built on your own logic.

03

Custom utility apps

Small tools that solve a specific, recurring problem for your buyers.

04

Lead capture and scoring

Answers saved to your CRM so sales knows the context.

Our process

Three steps, start to finish.

1

Choose the tool

We identify the question buyers most want answered.

2

Design and build

We turn your expertise into a simple, accurate tool.

3

Connect

We link results to follow-up and your CRM.

Outcomes

What you can expect

  • A reason for visitors to engage before they are ready to call
  • Leads that arrive with useful detail
  • A tool that sets you apart from competitors’ sites
Where it fits

Part of Conversion: turn interest into revenue.

Connect lead capture, CRM, AI and automation so opportunities are responded to, nurtured and moved toward the sale.

FAQ

Good questions. Straight answers.

Our own two-minute Growth Opportunities Assessment is one. More examples are on the Apps & Systems page.

Not sure where to start?

Get your free growth plan. It takes two minutes and the report is emailed to you. You will see whether this is your biggest opportunity or whether something else should come first.

Get a free growth planFree | Takes 2 Minutes | Report Emailed to You