Qualification criteria
A shared definition of a good lead: fit, need, timing and budget.
Lead qualification
Know which leads deserve your time.
Not every inquiry is a good fit. We build qualification into your forms, chats and CRM, so your team sees at a glance who is ready to buy, who needs nurturing and who is not a match.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You- Sales time spent on the best opportunities
- Faster response to ready buyers
- A common language between marketing and sales
The problem
Where this usually goes wrong.
Salespeople spend hours on leads that were never going to buy.
Good leads wait in the same queue as poor ones.
Everyone has a different idea of what a qualified lead is.
Every one of these is fixable. Here’s what we put in place.
What’s included
Everything you get with this service.
Smart questions
A few well-chosen questions in forms and chats that reveal intent.
Lead scoring
Automatic scores based on answers and behavior.
Priority views
CRM lists that put the strongest leads at the top.
Our process
Three steps, start to finish.
1
Define
We agree with sales on what qualified means for you.
2
Build
We add the questions, scoring and views.
3
Calibrate
We compare scores with real outcomes and adjust.
Outcomes
What you can expect
- Sales time spent on the best opportunities
- Faster response to ready buyers
- A common language between marketing and sales
Where it fits
Part of Conversion: turn interest into revenue.
Connect lead capture, CRM, AI and automation so opportunities are responded to, nurtured and moved toward the sale.
Related services
More in Conversion.
Everything we build plugs into the rest. These services pair naturally with this one.
FAQ
Good questions. Straight answers.
Not when they are few and relevant. Serious buyers generally welcome questions that lead to a better answer.
Not sure where to start?
Get your free growth plan. It takes two minutes and the report is emailed to you. You will see whether this is your biggest opportunity or whether something else should come first.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You