Editorial plan
Recurring sections readers recognize: insight, project, news, offer.
Email newsletters
A newsletter people actually open.
Your email list is the one audience you own. We plan, write, design and send a newsletter worth reading, with useful ideas, real work and a clear reason to get back in touch.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You- Regular contact with customers and prospects
- More life from content you already produce
- Replies and inquiries from people who know you
The problem
Where this usually goes wrong.
You have a contact list and never email it.
Newsletters go out irregularly, when someone remembers.
Every email is a sales pitch, and people unsubscribe.
Every one of these is fixable. Here’s what we put in place.
What’s included
Everything you get with this service.
Writing and design
On-brand emails that read well on a phone.
List hygiene and segments
Clean lists and sensible segments so people get what is relevant.
Sending and reporting
Sent on schedule, with a plain summary of opens, clicks and replies.
Our process
Three steps, start to finish.
1
Set up
We prepare the list, the template and the sending domain.
2
Produce
We write each issue from your articles, projects and news.
3
Send and review
We send, report and refine the next issue.
Outcomes
What you can expect
- Regular contact with customers and prospects
- More life from content you already produce
- Replies and inquiries from people who know you
Where it fits
Part of Engagement: build trust. stay connected.
Turn your expertise into ongoing communication that keeps your business relevant throughout the buying cycle.
Related services
More in Engagement.
Everything we build plugs into the rest. These services pair naturally with this one.
FAQ
Good questions. Straight answers.
Monthly suits most businesses. The right pace is the one you can sustain with content worth sending.
Not sure where to start?
Get your free growth plan. It takes two minutes and the report is emailed to you. You will see whether this is your biggest opportunity or whether something else should come first.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You