Partner mapping
Who shares your audience and what you can offer each other.
Association and partner outreach
Grow through the networks you already belong to.
Associations, suppliers and complementary businesses already have the attention of your buyers. We set up and run the outreach, such as shared content, events and referrals, that turns those relationships into visibility.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You- Introductions through sources buyers trust
- More value from memberships and partnerships
- Referral relationships you can count on
The problem
Where this usually goes wrong.
You are a member of associations and get little from it.
Partners would promote you if someone made it easy.
Referral relationships are informal and inconsistent.
Every one of these is fixable. Here’s what we put in place.
What’s included
Everything you get with this service.
Co-marketing content
Guest articles, joint webinars and shared announcements.
Association programs
Speaking, sponsorship and newsletter opportunities identified and pursued.
Referral tracking
A simple way to see which partners send business.
Our process
Three steps, start to finish.
1
Map
We list partners and associations and rank them by fit.
2
Reach out
We propose specific, easy ways to work together.
3
Run
We produce the shared content and track what comes back.
Outcomes
What you can expect
- Introductions through sources buyers trust
- More value from memberships and partnerships
- Referral relationships you can count on
Where it fits
Part of Engagement: build trust. stay connected.
Turn your expertise into ongoing communication that keeps your business relevant throughout the buying cycle.
Related services
More in Engagement.
Everything we build plugs into the rest. These services pair naturally with this one.
FAQ
Good questions. Straight answers.
Yes. Most businesses have suppliers, customers and peers who would collaborate. We help identify them and start the conversation.
Not sure where to start?
Get your free growth plan. It takes two minutes and the report is emailed to you. You will see whether this is your biggest opportunity or whether something else should come first.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You