Announcement planning
What to say, who needs to hear it and when.
PR and product announcements
Make your news worth noticing.
New products, capabilities, hires and milestones are reasons to get back in front of buyers. We package your news and get it to customers, prospects and the trade media that cover your industry.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You- News that reaches customers and prospects
- Coverage in the outlets your buyers read
- A repeatable launch process
The problem
Where this usually goes wrong.
Launches happen quietly, and customers find out months later.
News goes on the website and nowhere else.
Nobody has relationships with the trade publications in your space.
Every one of these is fixable. Here’s what we put in place.
What’s included
Everything you get with this service.
Press releases and pitches
Written for editors, with the facts they need.
Launch content
Web page, email, social posts and sales notes for each announcement.
Media outreach
Direct pitches to the trade and local outlets relevant to you.
Our process
Three steps, start to finish.
1
Shape the story
We find the angle that matters to buyers and editors.
2
Prepare
We write and design every piece of the launch.
3
Release
We publish, pitch and follow up.
Outcomes
What you can expect
- News that reaches customers and prospects
- Coverage in the outlets your buyers read
- A repeatable launch process
Where it fits
Part of Engagement: build trust. stay connected.
Turn your expertise into ongoing communication that keeps your business relevant throughout the buying cycle.
Related services
More in Engagement.
Everything we build plugs into the rest. These services pair naturally with this one.
FAQ
Good questions. Straight answers.
No. Editors decide what runs. We give your news its best chance with a real story, a clear release and direct outreach.
Not sure where to start?
Get your free growth plan. It takes two minutes and the report is emailed to you. You will see whether this is your biggest opportunity or whether something else should come first.
Get a free growth planFree | Takes 2 Minutes | Report Emailed to You